How To Install JSON-LD Schema.org For Blog Posts - hyderabadrichest

How To Install JSON-LD Schema.org For Blog Posts

The JSON-LD markup schema already exists in the default blogger template, be it the default blogger template or templates made by creators. However, there is still nothing to understand about JSON-LD and its use in blogs and its impact on SERP and SEO.

What is JSON-LD?

JavaScript Object Notation for Linked Data, or JSON-LD, is a method of adding structured data to a web page.

What is Structured Data?

Structured data or schema is code that search engines can understand. Search engines read this code and use it to display search results in a specific way. It takes the guesswork out of interpreting the content on your web page. Google will use the information in structured markup to create a rich snippet.

What do you do with structured data?

With structured data you speak to search engines in a language they understand. Search engine companies (Google, Bing and Yahoo) launched the Schema.org initiative in June 2011. Schema.org is the standard vocabulary for tagging website content with meta data about itself. Schema.org has 3 alternative markup schemas (JSON-LD, Microdata and RDFa). JSON-LD is Google's recommended method for creating structured data. Bing announced in March 2018 that it now also supports JSON-LD formatted Schema.org markup.

Why Should You Use Structured Data?

Structured data makes it easier for search engines to understand what your website and pages are all about. Search engines need to know this so they can display the most suitable pages on the search engine results page (SERP).

The markup schema will also allow Google to display more specific information to your visitors.

Let's assume you've implemented structured data markup. Your entry on the SERP will display a review, opening hours and contact details. Your competitor's entry will only show a title and description. Are bloggers more likely to click on your link than your competitors? Of course, visitors will be more likely to choose to click complete content.

The JSON-LD format is a data styling method that does not involve changing the content within the body of the page. That is, the coding in the Json-LD org schema only provides an overview of the basic structure of the information displayed in the article we created. The basic information is usually the url, blog name, organization, author, description img url and some additional information. This is what search engines see and marks according to the schema format you created.

How to Implement Structured Data?

For example, for adding schema.org LD Json to standard blog templates, both free and premium, usually the LD-JSON code has been added below the code <head>The script code looks like this

 <script type='application/ld+json'>{ "@context": "https://schema.org", "@type": "WebSite", "url": "<data:blog.homepageUrl/>", "potentialAction": { "@type": "SearchAction", "target": "<data:blog.homepageUrl/>?q={search_term}", "query-input": "required name=search_term" } }</script>  

The code appearance when tested on the structure data testing tool is as shown below

How To Install JSON-LD Schema.org For Blog Posts

The Schema type above is the schema.org Website used for the JSON-LD Homepage code.

For the default blogger template version 1.3.0 there is a code like this. On the default blogger default, you will find a code like this

 <b:includable id='postMeta' var='post'>  
<b:include data='post' name='postMetadataJSON'/>
</b:includable>

which is below <article class='post-outer-container'>called via code <b:include data='post' name='postMeta'/>With this, without changing it, then we have surrendered to what the blogger's default JSON schema code informs the search engine, even though we can still change it according to our wishes

If it turns out that the markup schema used is not the BlogPosting type, you can try change it and use schema.org BlogPosting which is written with the following json-ld script.

Or you can check the type of data structure that your template uses on the google structured data testing tool or the Rich Result Test tool as the Ld-Json checker in your article.

If after seeing the results on the google data structure markup tool that the schema.org type used is not BlogPosting , then you can change it by still following the tutorial.

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